Where are they – How will they find me?
Based on the principles that have been introduced in lecture 2 of the Enterprise module, investigate where your potential clients are located.
Where are my potential clients located?
Or
What media do my potential clients use?
What do you need to communicate and how does it match what your clients need?
The results of your research should be posted to your Enterprise blog. and summarised by a 250 word statement/evaluation.
It is essential that you make references to ‘PEST analysis’ and ‘Segmentation analysis’ which formed the core learning of your second Enterprise Lecture. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.
You should aim to complete this task before your next lecture on Monday 2nd November
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